Authentic Designs

Authentic Designs is a manufacturer of period lighting fixtures, with workshops based in Vermont and clients across the country and abroad.  They’ve collaborated with designers around the world and have been featured in Architectural Digest and a recent season of This Old House.

I built their original e-commerce website including blogs, video and product database, and set up their email marketing list and newsletter templates. We focused on SEO and a strategic mix of digital and traditional print media. I then assisted their in-house staff with a transition to Shopify and digital-only marketing.