Scope of work included grant writing, design and content development, training and tutorials for staff to maintain these themselves, social media integration, e-commerce , event ticketing, archived and streaming media.
I reorganized content and navigation based on initial analytics, built out new content, and integrated with their other marketing channels including LinkedIn, Youtube and email list.
I provided content strategy and editing, website production in Wordpress, and setting up and updating her blog, Youtube and Soundcloud channels.
I built their e-commerce website including blogs, video and product database, and set up their email marketing list and newsletter templates. Coordinating with their social media manager, I continue to provide ongoing digital strategy, content editing and tech support for their ecommerce site and email marketing campaigns.
General overhaul and reorganization of their Squarespace site content, events calendaring system, and photo / video archives. Maintain and update website content and media. Graphic redesign currently in progress.
Created web site in Squarespace which they could maintain and update themselves. Working with a designer and coder, we also developed a basic system to automate membership subscriptions, donations, event reservations and tickets. We continued to provide ongoing email campaigns and tech support.